Karen Caswell, MBA
Business Analyst and Market Researcher
As a business analyst and market researcher, Karen works with clients to help drive growth and innovation. She is particularly skilled in strategy, analysis, and research. Give her multifaceted, unknown, or confusing information—like market trends, customer views, or a murky value proposition—and she’ll work to synthesize key insights that facilitate good decision-making. Prior to becoming an independent consultant, Karen worked for several notable organizations and on more than one continent. She was previously employed by Fortune 100 giants like The Coca-Cola Company and Citibank and served consultancies such as Andersen and Calvin Edwards & Company. Today, she works with Crainium to identify actionable recommendations that help leaders move forward, wisely and profitably. She is a people person who asks great questions, an avid reader, and daily-walker of her rescue dog.
LinkedIn: linkedin.com/in/kdcaswell
Areas of Expertise
- Market Research
- Strategic Planning
- Competitive Analysis
Background
- MBA, marketing, Duke University’s Fuqua School of Business
- Bachelor of arts, economics, Duke University
Giving Back
- Book club member (meeting monthly since 1990!)
- Numerous church and community efforts
- HOA board member